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​Alternative Data

Data is
everywhere

An overwhelming amount of complex data is generated every day.
Credit Card Data

It’s Hard to Leverage

Without the right process and expertise, most data is inaccessible and unusable.
Transaction Data

But we
need it

Increasingly, business professionals need access to real-time insights into actual customer behavior to make informed decisions.
​Consumer Insights

Context
Matters

Insights come from the intersection of people and machines interpreting data in the context of real world events.
Consumer Behavioral Data

Decode
Data

Use data to ask better questions about your business and connect analytics to action.

Imagine you could ask millions of anonymous consumers any question about their spending habits and receive answers with perfect recall. How much more powerful would your business be?

We work with

•  Institutional investors
•  The Fortune 1000
•  VC-backed & Emerging brands

QUESTIONS ONLY DATA CAN ANSWER

  • Whole Foods is lowering prices in Los Angeles. What does that mean for Trader Joe’s in the same area?
  • How much does a loyal customer spend at TJ Maxx? How has that changed over time?
  • When cable customers cut their cords, how much of it is due to subscription services like Netflix and Hulu?
  • What is the impact of delivery services like Grubhub and DoorDash on restaurant sales?
Consumer Spend Data

DATA IS AT THE HEART OF WHO WE ARE AND WHAT WE DO.

Earnest works with world-class data partners to transform their raw data into a powerful source for insights. Our partners leverage Earnest to not only create valuable products with their data assets, but also to monetize them across an installed base of hundreds of sophisticated consumers.
 
Contact us to learn more about becoming a data partner.

Become A Data Partner

OUR PRODUCTS SIT ON TOP OF THE CLEANEST DATA TABLES IN THE WORLD.

EARNESTKPI

TOPLINE METRICS

Near real-time insight into the performance of companies and segments within the consumer economy. Track sales, average ticket, transaction and membership growth across hundreds of companies.

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EARNESTQUERY

COMPETITIVE INTELLIGENCE & CONSUMER INSIGHTS

The underlying competitive, geographic, and customer dynamics driving consumer behavior. Track customer full-wallet spend, customer migration and metrics at the merchant level.

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THE DATA INNOVATION COMPANY

An early adopter of data analytics for buy-side investing, Kevin Carson founded Earnest Research in 2011 as a better way to bring accuracy and precision to the decision-making process.

Today, Earnest works with world-class data partners to transform raw data into a source for business and investment professionals to ask better questions and make better decisions.

Our 75+ person team is headquartered in New York City working with our clients to help them find actionable insights that drive business value.

Backed By

KEVIN CARSON

CEO
Kevin Carson is the Founder and Chief Executive Officer at Earnest Research, as well as a member of the Board of Directors. Prior to founding Earnest, Mr. Carson was a Managing Director at Lone Pine Capital in Greenwich, Connecticut. Mr. Carson holds a B.S. in Commerce from the University of Virginia and an MBA from Stanford’s Graduate School of Business.
LINKEDIN
Market Research

Join US

Join our growing team of data analysts, engineers and problem solvers.

Our mission is to fundamentally improve the way our clients make decisions by identifying and transforming complex data into products and services that, combined with our deep industry expertise, reveal timely, accurate and actionable insights. Learn more.

See Open Positions

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