Consumer Brands

Insights on Your Competitors and Customers

Earnest Research helps businesses make better decisions through improved understanding of their competitors, customers, and industries. We work with leading brands across the consumer landscape, from Fortune 500 retailers and high-growth e-commerce companies to restaurants and grocers.

Our clients leverage Earnest’s platform to:

  • Benchmark competitive and customer health metrics
  • Follow customer behavior outside of their four walls
  • Track growth trends in their industries


Insights powered by:


Purchase data for millions of de-identified U.S. consumers

Data Science
Data science tools and rigorous scientific methodologies that organize, identify, and quantify meaningful insights

Experts who provide a nuanced perspective to the data and your industry and are always on call to contextualize findings

We work with


Food & Dining

Retail & E-Commerce


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An Online Portal with Insights on Thousands of Companies

National Market Share
Pet Industry

Chewy has been winning market share from competitors over time.

Customer Retention
Delivery Aggregators

DoorDash has the highest customer retention among delivery aggregators.

Customer Overlap
Uber and Lyft

The % of Lyft customers also using Uber has been decreasing over the last 3 years.

Brand Overlap
Rent the Runway

51% of Rent the Runway Customers also shop at Old Navy, while only 18% shop at Lululemon.

Insights Reports

See how the biggest retailers performed during the 2019 Back-to-School Season