Consumer Brands

Insights on Your Competitors and Customers

Earnest Research helps businesses make better decisions through improved understanding of their competitors, customers, and industries. We work with leading brands across the consumer landscape, from Fortune 50 retailers and high-growth e-commerce companies to restaurants and grocers.

Billions of purchases

Every day, we ingest and analyze millions of purchases from de-identified U.S. consumers to deliver ground truth on the consumer economy.

Perfect Recall

Purchase behavior from a longitudinal panel eliminates response bias seen in surveys. You see what consumers do, not what consumers say they do.

Near-Real Time

Transaction data moves at the speed of the consumer economy, so you can capture insights based on data from last week, not last quarter.

Domain Expertise

Work with analysts who not only understand the data, but your industry, and how company news may impact data interpretation.

Solutions built for you

Your business needs are unique. We’re here to support you.

Online Portal

A customizable dashboard that lets you explore questions and discover new insights.

Bespoke Reports

Have insights surfaced to you immediately with custom reporting, saving you time and resources.

Data Feed

For those who require unlimited flexibility to create custom analyses.

Curious? Take a look inside

National Market Share
Pet Industry

Chewy has been winning market share from competitors over time.

Customer Retention
Delivery Aggregators

DoorDash has the highest customer retention among delivery aggregators.

Customer Overlap
Uber and Lyft

The % of Lyft customers also using Uber has been decreasing over the last 3 years.

Brand Overlap
Rent the Runway

51% of Rent the Runway Customers also shop at Old Navy, while only 18% shop at Lululemon.

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See how often diners eat out at their favorite Fast Casual, QSR, Casual Dining and Pizza Chains

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See how often diners eat out at their favorite Fast Casual, QSR, Casual Dining and Pizza Chains

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See how the biggest retailers performed during the 2019 Back-to-School Season

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See how the biggest retailers performed during the 2019 Back-to-School Season

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