Covid & Cosmetics

Data showing YoY online vs in-store sales for cosmetic retailers including Sephora, ULTA, and Glossier.

Working from home and mask requirements have compressed cosmetic sales.

With stores closed in March, April, and May, cosmetic retailers saw high growth in their online channel, although not nearly enough to offset steep declines as customers stayed home.

Meanwhile, online specialists Glossier and Thrive have seen strong continued growth. As sales improve somewhat with June re-openings, will mask requirements and social distancing continue to weigh on the beauty sector?

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