November 2021 Earnest Research Spend Index

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Historical numbers could vary slightly due to methodology updates. Cited accelerations and decelerations could differ slightly due to rounding.

Earnest Research Spend Index growth was flat compared to October, with an online spend acceleration offsetting a deceleration in in-store headed into the holidays. Yo2Y spend accelerated 4pp online and decelerated 8pp in-store. Fashion Resale, Active & Athleisure, and General Apparel stood out in YoY acceleration. Air Travel, Online Travel Agency, and Lodging & Accommodations accelerated, suggesting consumers still anticipated traveling in the near-term despite the emergence of the Omicron Covid-19 variant. General Electronics decelerated sharply, lapping the impact of a work-from-home related holiday spending surge in 2020.

See the Earnest Research Spend Index for October (Note: Historical numbers could vary slightly due to methodology updates.)

Follow us for more insights on the potential impact of COVID-induced changes on spending behavior in the coming months.


*About the Earnest Research Spend Index:

The Earnest Research Spend Index (ERSI) is an alternative data-driven measure of consumer spending that tracks spend across 2,500+ large national brands in major consumer discretionary and staples subcategories. The near real-time data is derived from the credit and debit spend of millions of de-identified U.S. consumers. Advantages of using ERSI include better representation of e-commerce spend, disaggregation by geography, and online versus in-store breakouts.


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