Valentine’s for Bumble
It seems that not even a global pandemic can keep people off dating apps – as female-marketed Bumble lands an $8B valuation in its IPO. In the last four years Bumble has grown from low single digits to capture 13% of the dating market by sales, while eharmony, Zoosk, and other* smaller services saw their shares decline.
Meanwhile market leader Match Group has remained dominant, capturing more than half the market. Match’s mix of share by brands has changed significantly over the last few years, with the main site Match.com decreasing its share by almost half, but gaining share with acquired brand Tinder. Match’s more recent acquisition – Hinge – grew its share up to 3% in the last year, while OkCupid remained flat throughout at 4%.
Will vaccine distribution provide a boost for the dating industry in general? We’ll be monitoring our data this Valentine’s day and beyond to keep a pulse on the romance market.
Note: Data displayed in this analysis captures share of sales, not users/subscribers.