Investors, retailers, restaurants, and e-commerce brands across the country are leveraging Earnest’s near real-time consumer data for more accurate forecasting and to shed light on macroeconomic outlooks, consumer behavior, and business activity.
Easily track how COVID-19 is changing consumer spending across all consumer segments; at a city, county, district, state, and national level.
The COVID-19 Tracker shows weekly consumer spend trends by channel across 23 categories and 89 subcategories, representing 2,000+ national brands. The dashboard allows users to quickly drill into regional, state, CBSA, and city spend, transaction count, and average transaction trends based on the purchase data from a panel of 6 million de-identified U.S. consumers.
“This data is incredibly useful to any retailer evaluating whether or not to reopen their stores.”
Senior Director of Finance, CAMP
“The main advantages of the Earnest data are three fold: (i) it captures spending in nearly real-time at a weekly frequency and detailed geographies (ii) it captures spending from retail as well as service spending (iii) spending can be separated into in-store versus online. These features make it an ideal dataset to study the effects of Covid-19 on consumer spending.”
Jacob Robbins, Assistant Professor of Economics
University of Illinois at Chicago
Category Heat Map
Geo Heat Map
Compare consumer trends in distinct categories and subcategories between regions, states, CBSAs, and cities.
Aggregate Consumer Activity
Share of Consumer Activity
Assess the impact of COVID-19 on changing consumer’s weekly spend across categories.
Earnest Covid-19 Data in the News
August 19, 2021
Founded in 2012, Earnest Research provides restaurants, retailers, e-commerce companies and investment clients with critical knowledge on consumer behavior to power data-driven business decisions. With accurate and near real-time data on sales, foot traffic, orders, and other purchasing trends, Earnest enables companies to deeply understand customer habits and gain valuable intelligence on market share and competitors.