earnest foot traffic

Daily insights derived from mobile geolocation data

Greater accuracy and depth of insight utilizing best-in-class Foot Traffic and Spend data

See Full Coverage List

Enhanced Insights

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Additional KPIs tracked: SSS, Attendance, and other relevant metrics

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Increased coverage of brands and entities

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Easy to use data visualization platform

Increased Conviction

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Independent signals from Foot Traffic and Spend datasets

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Earnest data analysts apply additional layer of QC and domain expertise

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Foot Traffic data provides visibility into Spend data blindspots

Insight into same-store sales
metrics and additional KPIs


Foot Traffic data captures store-level granularity, leading to same-store sales insights, particularly for high unit-growth names

Increased accuracy and conviction
for companies where Spend data has structural blindspots (e.g. amusement parks, lodging)


Foot Traffic data complements tracking of Six Flags’ revenue by more accurately reflecting reported attendance numbers

About the data


650,000+
locations tracked
30m+
mobile phone devices
10%
of the US population
3+
years of history
450+
companies

 

Millions of mobile phones are in constant use throughout the U.S.

Mobile phones emit location signals actively & passively

Location

Signals from 30m+ phones are logged using WiFi triangulation & GPS

The location signals are received & aggregated daily

Geo-fencing is used to map signals, based on the latitude & longitude, to a point of interest (e.g. a store)

450+ companies tracked through the daily Foot Traffic Index

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