earnest foot traffic

Daily visitation insights derived from mobile geolocation data

Greater accuracy and depth of insight utilizing best-in-class Foot Traffic and Spend data

See Full Coverage List

Enhanced Insights

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Additional KPIs tracked: SSS, attendance, and store visitation metrics

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Increased coverage of brands and entities with geographic, daypart, and hourly visitation segmentations

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Easy to use data visualization platform

Increased Conviction

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Independent signals from Foot Traffic and Spend datasets

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Earnest data analysts apply additional layer of QC and domain expertise

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Foot Traffic data provides visibility into Spend data blindspots

Insight into same-store sales
and store-level visitation metrics

 

Increased accuracy and conviction
for companies where Spend data has structural blindspots (e.g. amusement parks, lodging)

About the data


600,000+
locations tracked
30m+
mobile phone devices
10%
of the US population
~3
years of history
650+
companies

 

Millions of mobile phones are in constant use throughout the U.S.

Mobile phones emit location signals actively & passively

Location

Signals from 30m+ phones are logged using WiFi triangulation & GPS

The location signals are received & aggregated daily

Geo-fencing is used to map signals, based on the latitude & longitude, to a point of interest (e.g. a store)

650+ companies tracked through the daily Foot Traffic Index

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