earnest foot traffic
Daily insights derived from mobile geolocation data
Greater accuracy and depth of insight utilizing best-in-class Foot Traffic and Spend data
Enhanced Insights
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Additional KPIs tracked: SSS, Attendance, and other relevant metrics
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Increased coverage of brands and entities
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Easy to use data visualization platform
Increased Conviction
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Independent signals from Foot Traffic and Spend datasets
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Earnest data analysts apply additional layer of QC and domain expertise
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Foot Traffic data provides visibility into Spend data blindspots
Insight into same-store sales
metrics and additional KPIs
Foot Traffic data captures store-level granularity, leading to same-store sales insights, particularly for high unit-growth names
Increased accuracy and conviction
for companies where Spend data has structural blindspots (e.g. amusement parks, lodging)
Foot Traffic data complements tracking of Six Flags’ revenue by more accurately reflecting reported attendance numbers
About the data
locations tracked
mobile phone devices
of the US population
years of history
companies
Millions of mobile phones are in constant use throughout the U.S.
Mobile phones emit location signals actively & passively
Signals from 30m+ phones are logged using WiFi triangulation & GPS
The location signals are received & aggregated daily
Geo-fencing is used to map signals, based on the latitude & longitude, to a point of interest (e.g. a store)
450+ companies tracked through the daily Foot Traffic Index
Get in touch
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