earnest retail pricing
Earnest Retail Pricing uses web derived sku-level data to track retailers’ pricing and discounting trends for insights on gross margins.
Analyze Merchants with Pricing & Discounting Trends
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Track KPIs related to pricing, depth and breadth of discounting, and product/sku offerings
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Access up to 5 years of history of weekly data, with insights at the product-level and at the sku-level
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Segment the data by product category & subcategory, price points, product release date, and product attributes (best seller, on clearance, online only)
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Analyze the competitive pricing landscape across merchants
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View trends on a weekly, monthly, or fiscal quarter basis
Supplement Top Line with Gross Profit Margin Insights
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Track relationships between pricing/discounting and gross profit margins
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Identify KPIs that matter for each merchant
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Uncover margin-driving product categories
Our Coverage
Abercrombie & Fitch
American Eagle
Bath & Body Works
Bed, Bath & Beyond
Best Buy
Bloomingdale’s
Burberry
Chico’s
Coach
Express
Gap
Hollister
Kate Spade
Kohl’s
Louis Vuitton
Lululemon
Macy’s
Nordstrom
Old Navy
Target
The Children’s Place
T.J. Maxx
Ulta Beauty
Victoria’s Secret
White House Black Market
~50 merchants expected in the near future spanning Apparel & Accessories, Department Stores, Electronics, General Merchandise, Health & Beauty, and Home
Questions Only Data Can Answer
Merchants’ Pricing & Discounting Trends
As a result of the COVID-19 retail slump, how did American Eagle increase discounting across its products?
Competitive Pricing Landscape
How did COVID-19 impact retailers’ Average Selling Prices (ASP) across merchant categories?
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In Apparel, Abercrombie & Fitch had negative YoY ASP trends in April but saw improvements in May. Express saw its pre-COVID-19 negative trends in ASP continue and deepen in April.
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Only Lululemon was able to increase its ASP by 8-10% YoY throughout April and early May, benefiting from the ‘home gym’ trend.
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Health and beauty companies Bath & Body Works and ULTA also saw increasing price trends throughout April and May. Bath & Body Works posted double-digit YoY increases in ASP throughout the period.
Relationship to gross profit margins
Which product category is the strongest driver for Lululemon’s gross profit margins?
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For the entire data history starting in 2Q16, Average $ Discount has the strongest relationship to Lululemon’s gross profit margin, with a correlation of 80% on a YoY basis.
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Over a more recent timeframe starting in 1Q18, % of Products Discounted has the strongest relationship to Lululemon’s gross profit margin, with a correlation of 82% on a YoY basis.
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With the same parameters and over the same recent timeframe as above, the Bottoms product category (representing ~25% of the dataset) has a correlation of 86% on a YoY basis.
Accurate, Actionable Insights for Investors
Proprietary Methodologies
Multi-year sku-level weekly data aggregated to month and fiscal quarter
Domain Expertise
Data analysts help clients interpret a nuanced and ever changing data set
Granularity
Tools to segment data
and build custom analyses