Unleash the power of consumer data

Real-time customer behavior, performance benchmarking, and market insights from investment-grade data and expert analysts.

Insights from experts, not machines

Transaction and product data on thousands of brands. Vetted by industry experts and delivered to your dashboard daily.

Customer Overlap · Uber and Lyft
The % of Lyft customers also using Uber has been decreasing over the last 3 years.
Brand Overlap · Rent the Runway
51% of Rent the Runway Customers also shop at Old Navy, while only 18% shop at Lululemon.
National Market Share · Pet Industry
Chewy has been winning market share from competitors over time.
Customer Retention · Delivery Aggregators
DoorDash has the highest customer retention among delivery aggregators.

Trusted by

Alex Pasley
Chief of Staff & Head of Strategy
Corepower Yoga
“To be able to benchmark our performance nationally and by individual market in near-real-time allows us to run our business more intelligently.”
Dan McCarthy
Co-Founder and Chief Statistician
Zodiac
Assistant Professor of Marketing
Emory
“Earnest is a treasure trove of granular, individual-level transactional data…Knowing that we have this data for a very large universe of companies over multiple years is a game changer.”
University of Wisconsin’s
CROWE Institute
“The aggregate Earnest Research sales match national retail sales data quite well, capturing roughly 80% of the total variation in advance retail sales… capturing more than 90% of the variation in retail sales on clothing, on groceries, and at department stores.”
Thomas Bailey
Executive Director Consumer Foods
Rabobank
“Top notch and unique analysis! Data is often a limiting factor. So we want to make sure we have the best data out there to give us the timely figures to provide the best, most up to date picture we can.”