Stitch Fix IPO: Customer Growth, Health and Wallet Share

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Online styling service Stitch Fix is about to IPO. Is the company picking up new customers and more importantly, retaining them? Here’s what our data shows.

Key Takeaways

  • Although Stitch Fix’s new customer acquisition growth has slowed since early 2016, the overall customer base continues to show healthy growth
  • Customer retention has remained consistent over the last 18 months 
  • Across 69 apparel and department store retailers, Stitch Fix customers spend 19% of their wallet at Stitch Fix, followed by Nordstrom, Kohl’s, Macy’s and TJ Maxx
  • Stitch Fix is dominating market share vs. Nordstrom’s HauteLook and Trunk Club

Stitch Fix customer base continues to show double-digit growth

New customer growth has slowed since early 2016

Customer retention has remained consistent over the last 18 months

Average Stitch Fix customer spends $568 in the first 12 months after first purchase

In 2017, Stitch Fix customers spent 19% of their apparel wallet at Stitch Fix – followed by Nordstrom, Kohl’s, Macy’s and TJ Maxx across 69 retailers in the analysis

Stitch Fix commands ~62% market share (up ~5% from last year) vs. HauteLook and Trunk Club


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