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Earnest Insights
Back to School
Discount stores, Off-Price, Fast Fashion see highest growth; suggest trade-downs
Early back to school spending favors fast fashion, discount retailers
October 2022 Earnest Analytics Spend Index
September 2022 Earnest Analytics (FKA Earnest Research) Spend Index
Premium brands win as inflation hits low-income back to school shoppers
Back-to-School, But Not Back-to-Normal Just Yet
Child Tax Credit Spurs Early Back-to-School Spending
The Child Tax Credit is Driving Early Back-to-School Spending
A Stunted (But Higher Priced) Back to School Season: Part 2
A Stunted Back to School Season: Part One
Homework on Back-to-School
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