Stitch Fix IPO: Customer Growth, Health and Wallet Share
Online styling service Stitch Fix is about to IPO. Is the company picking up new customers and more importantly, retaining them? Here’s what our data shows.
- Although Stitch Fix’s new customer acquisition growth has slowed since early 2016, the overall customer base continues to show healthy growth
- Customer retention has remained consistent over the last 18 months
- Across 69 apparel and department store retailers, Stitch Fix customers spend 19% of their wallet at Stitch Fix, followed by Nordstrom, Kohl’s, Macy’s and TJ Maxx
- Stitch Fix is dominating market share vs. Nordstrom’s HauteLook and Trunk Club